Filtered by category: Inside Higher Ed, tag: public relations × Clear
AI Isn’t Making Comms Teams’ Jobs Any Easier
Matched: AI
Despite expectations that AI would reduce workload, many communications professionals say it's actually created more work. Teams must now verify AI-generated content, navigate new ethical questions, and manage AI-related reputational risks. Experts argue communicators should help shape internal AI policies rather than simply adapt to them, as their expertise in messaging, trust, and audience understanding is critical to responsible AI adoption.